The Impact And Pass on Of Consumer Society Advertising Essay

Published by • January 21st, 2018 RSS News Feed

The Impact And Spread Of Consumer Society Advertising Essay

Consuming is among human nature that can’t be changed. Why and how exactly we consume may be the control of this individual behaviour. There are two kinds of thought about this behaviour. One is usually does buyer shapes our life style and the other one particular is the other approach around. Consuming includes a close relationship with way of living. The way people consume reflects their way of living. Does this way of living is a natural desire or is it encourage by other factor like design? Through visual and mental, tangible and intangible, design gives an impact to both the environment and the buyer. These experience makes persons addicted to something they consume. Will consumerism is something undesirable or good? There are a few good and bad things to be looked. Through the look, consumerism has been passed unconsciously. Design has a role and an impact on consumerism. This is why the existence of design is important to shape or even to be shaped.

Table of Contents

Abstract………………………………………………………………………………..i

Table of Contents………………………………………………………….…………ii

List of Reference……………………………………………………………………..iii

Introduction…………………………………………………………………..1

Analysis…..………………………………………………………………..…2

Consumerism in Society…………………………………………..……2

Consumerism in Bar and Cafe…………………………………4

Design in Consumerism………………………………………….…….4

Conclusion……………………………………………………………………6

List of references……………………………………………………………….……7

Bibliography………………………………………………………………………..…7

1. Introduction

Today commercial space turns into a territory of consumerism. Makes as a generator turn into a magnet for the buyer. Consumerism comes from the words consume. In the end of this word there exists a suffix -ism that is referred to as a belief, program or philosophy. What lengths consumerism is important in human life? Trading and exchanging happen to be unique nature. Why do we have to trade or exchange? Associated with to receive what we get so that we are able to consume it.

As the time goes on, consuming and technology have already been developed. People could possibly be easily fulfilling their need to have. And then what from then on? Do we as humans are simply satisfied? Human won’t be satisfied. It is their desire to retain wanting a lot more. Imbalance between demands and desire triggers consumerism. Does consumerism as a way of life creates our standard of living or we want to creates our own lifestyle?

2. Analysis

Thinking about consumerism should never forget about usage. Both consumerism and usage has a closed relationship between one another. Consumerism happens due to consumption. It is not a mistake that we consume almost all the things in our life such as goods and knowledge. Furthermore, human has been exercising to consume since civilization was not developed yet. Exchange becomes human’s character. As the time goes by, human hold developing to have a better life. If we, human being, has fulfilled our principal needs, we want something more other just than that. Imbalance between needs and desires give a result as consumerism. Consumerism occurred just before Industrial Revolution period nonetheless it could possibly be seen obviously during this period. Lawson (2009, p.60) said by the 1950′s, for the very first time inside our history, we were producing enough to allow choice for masses. It implies that consumer society was created.

2.1 Consumerism in Society

There is definitely a myth: “The more we’ve, the happier we turn into.” This myth is suitable with the state of consumerism. People believe that the more factors they have, they might be happier but in fact it is not. Our happiness now is determined by other persons unhappiness and so our need is. We want something because we found it anywhere and someone bought it. The desire of owning produces us addicted to have almost all the things we saw. In addition, the desire becomes better if the items we want has been consume by the majority of the people. Due to a tremendous consumption, it makes the things become as if it is our primary needs. For example is mobile phone. Back to the time when technology was not as huge as today, cellular phone was a thing that is common. The price was expensive in those days but as the technology was being developed, cellular phone became mass-produced. Since that time, almost all the persons bought it. It becomes ubiquitous and today becomes our needs. We cannot live without it.

We consume not only as a result of the desire but likewise the seducer of knowledge as well as our very own monster, which is certainly our fear. Today, by consuming we show our identity. This can be a visual indication that determines which society happen to be you from. The signal could be seen from the things we bought and consumed. The most visible evident is brand. For example, Louis Vuitton. We acknowledge that it’s an expensive brand whereby not all the people will be able to afford it. By using the product of that brand, one tells the society where one belongs to indirectly. The monster creates a concern with other people judgments. Consumerism becomes sustainable by having this kind of mindset.

The society in this example creates a means of life where consuming can be addictive so that persons want to keep buying more and more. We realize that consumerism should be control. Nevertheless, bulk or the society tend to continue just how of life they reside in.

Singapore is among attractive destination for travelers. Hence, they enhance themselves through Singapore Tourism Board that has a big effect on tourism. They enhance the entertainments and luxury shopping centers. In this condition, media is the powerful moderate to send the communication to all the people on the globe. Hence, inside this amusing city, consumerism could possibly be seen easily in public areas. Walking in the town area like Orchard, titles of the brands can be found all over the place. By taking a glimpse, consumer society could be satisfied in this synthesis in writing location. Well-known brands could be found easily. This is simply not only applied to goods such as for example bags and clothes but also eating places. Popular and expensive cafe will show their identification and pride.

Consumerism in Singapore features been developed and created by the government either consciously or unconsciously, a very popular way of life. Life for Singaporeans isn’t complete without store shopping. This state was declared by the Primary Minister, Goh Chok Tong in National Day time Rally Speech (Straits Moments, 18 August 2996). Buying is their happiness and needs. This may be seen by many different shopping centre that was built in the last few year. Therefore, the plan of building another commercial buildings remain going on. The government wishes either their citizen or visitors to spend their money in this country. The federal government straight dictates the citizen since they are young to consume to ensure that consumerism assemble unconsciously. Other than Singapore Tourism Panel, they seduce customer through press like magazine. Magazine isn capstone ideas‘t just a seducer but as well a reflection of the approach to life they live on. The most recent information about vogue or dining place could easily get just by flipping a bundle of paper.

2.2 Consumerism in Bar and Restaurant

Do you include a desire to go to a certain place to eat? Is it only to consume the food or to consume the knowledge? Definitely, human wants to try something new. Individual is usually a creature with excessive curiosity. In this example, where do we receive the information that caused us with an intention to make an effort something? We reside in the hi-technology era whereby

people all over the world are linked eventhough they aren’t in the same place. They could communicate and exchange info to the other. Net is a major innovation, which was invented in our world. The consumer could easily get the information quickly by this invention. Besides that, they could get the information from the magazine. In Singapore, there are always a several magazine that will assist you to tell what is the latest information of dining for instance is Wines and Dine. The magazine is about stack info on well-known foodstuff and beverage. It might seduce the buyer easily through the explanation and the photos they show. It really is one of the method how does consumerism reach buyer society.

Business travelers, according to Singapore Tourism Board Info Statistics, possess a demand as a target market in Singapore. The quantity of business travelers is continue up even though there exists a recession happens on the planet. They, obviously, has an adequate income more than merely to survive. For businessmen, organization partner are an important aspect available life. Just how they associate isn’t just in a formal approach but also in an informal way like having a great time.

The current trend, in the last couple of years, bars and eating places are more and more spread. The demand of the aspect is growing due to the interest of customer. Bar and restaurant offer alcoholic beverage that is popular in the contemporary society. Liquor has a side effect of addiction. It minimizes the function of mind and makes the feeling of good. Due to dysfunctional of brain, persons will keep consuming, because they wanted the feeling to be there. This situation causes an addiction. Therefore, addiction will conclude by consumerism, subconsciously ingest.

2.3. Design and style in Consumerism

Previously, we talked about consumerism in bar and restaurant by the edible. Despite of edible, will there be any other thing which makes people keep consuming? Since it is mentioned before, today consumer is seduced not merely by the edible or factors they provide but also by the knowledge. Experience makes it different from someone to the other place. This can be a unique offered. Design helps it be come true. Design is like a creation of God, that was nearly to perfect, human. Eventhough it really is similar from the look, the experience will never be the same in one place to the various other. Ron Swidler () on Wine and Dine Magazine said that among the big trends in resort and restaurant design at the moment is creating experience. It implies that what people are trying to find is not just something tangible but also intangible. Intangible issues could possibly be buy with cash. Tangible things like edible could possibly be consumed as of this time, but the impression of intangible factors last forever in consumer’s mind. The desire of consuming is normally more on emotional sense. On the editor’s note area on Wine and Dine magazine, Leena Ng, the editor, says that one of the primary experiences consumers desire is for access to the lifestyle they check out reflected in the press and in their travels. In this circumstance, media has a big role to support consumerism. Pretty pictures on the magazine attract customer society to visit and consume what they provide on the media.

How to create experience is by searching at the look. The designer creates the composition between each factor to create a certain ambience that could make a significant impression to the buyer. Is creating ambience just by decorate the space? Creating ambience is backed by the building and the elements such as light, sound and smell. It really is true that visual presentation has quite a major impact for the buyer including the concept and the motif. Nevertheless, intangible thing must not be forgot. The use of lighting usually enhances the design more.

The idea of the bar and restaurant must have interconnection with the demand and the aim of the project. In this situation, urban nomad offers been chosen as the best strategy. Urban nomad is someone who is always on the go. Produced from the urban nomad; quest, connectivity and energy will be the keywords as the expression or urban nomad. The concept is evident on the journey that’s created. A long quest to the lobby with a teaser of how would the consumer experience in the space. Unconventional lobby is being introduced. Stairs are being employed as a bridge that connect one space to the additional space. Each space on this restaurant and bar are distributed in the complete big space. It’s the design intention that push persons to move around the space and consume the journey. On the journey, client are being seduced by the living of indoor garden that’s relaxing and give you a new experience inside space. Overall, the area is created in order to develop impression on consumer’s mind to ensure that they are willing to experience and consume the space again on the additional time.

3. Conclusion

Consumerism is not only a concept. It is now believe as a way of life where people consuming an excellent of amount of items in quantities. Consuming could be separated from human. It’s the nature of individual that has been developed since long time ago. Today, persons consume to show their identity. The primary reason of consuming is no longer exist. Consuming is becoming part of Singaporeans lifestyle whereby persons in this country should shop by their primary minister. As a result, consumerism becomes a habit and culture. The government is supporting the consumerism. It really is accurate that consuming could give back benefit to the country; alternatively what is the effect of it? If we consider the long-term side effect, this example will destroy their very own citizen because they will not be satisfied if they’re not consuming.

On the other point of view, consumerism has been boosted by design. An effective style is addictive to the consumer. They will keep coming back to experience it again and again. In this example, consumerism could be seen as a sign as a successful design. Design has an impact on consumerism. Something that is being designed comes with an their own appeal to draw people’s attention.

In conclusion, there is absolutely no right or wrong about consumerism. This will depend where are we likely to put our perspective. Generally, consumerism must be stopped due to an unbalance between human’s mind and their desire. Even so, if we look from the design perspective, there is nothing at all wrong with consumerism. In fact, because of design, consumerism has been boost. It is our decision to control what lengths the consumerism have to be control and employ from other viewpoint so that it would not trigger self-destructing for individual. It is nowadays our decision to end up being formed by the consumerism or we designed our very own lifestyle.

http://usj.sagepub.com/cgi/pdf_extract/35/5-6/981

List of references

Cross, Gary, [2000], All – Consuming Century – Why Commercialism Won In Current America, Columbia University Press, NY.

Lawson, Neal, 2009, All Consuming, Penguin Group, England.

Miller, Geoffrey, 2009, Spent – Sex, Evolution, and Client Habit, Penguin Group, England.

Miles,Stevens, 1998, Consumerism – as a means of Lifestyle, SAGE Publication Ltd., London.

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