Google and Search evolution

Published by • November 29th, 2007 RSS News Feed

Tech Crunch posted this piece on Google’s latest experiments:

If you saw this one coming, give yourself a very large prize. Google is experimenting with Digg style voting features on search results that allow users to vote up or bury search results they see.

I’d like the very large prize! A bit over a year ago, I wrote up a business plan to create a search engine with social networking features. Imagine a search engine like Google that could be sortable and carry only quality material? What’s the best way to filter out spam? That’s right, have users regulate the content. Of course, there are issues with users abusing this kind of system and competitive jerks burying quality items to move their sites up lists, but there is some potential in having search engines revolutionized to encompass social network elements.

The tech crunch article continues:

This experiment lets you influence your search experience by adding, moving, and removing search results. When you search for the same keywords again, you’ll continue to see those changes. If you later want to revert your changes, you can undo any modifications you’ve made.

At the moment the results of the program will only be stored per user and not applied to the general search index, so that sites buried (”I don’t like”) will not appear in future results for the user, where as sites voted up will stay

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up. Google Labs notes that “this is an experimental feature and may be available for only a few weeks,” still, who would have thought that Google would even experiment with Digg style social voting.


You Tube - Digg features?

Honestly, I think Silicon Valley gurus need to get out and discover talent. They’re too bogged down by their corporate structure that innovation and advancement in technology is almost predictable. The difference between the evolution of Google’s ideas and those ‘creative’ minds out there is that there are ideas that will sit in notebooks years, maybe even decades before some of the juggernauts catch on. If Silicon Valley wants to do the Google shuffle, they really should reach out and look for rainmakers in nontraditional places.

Maybe it’s just my bias, because I’m a budding entrepreneur, but these companies are falling flat (Microsoft, Yahoo, and other ‘mainstays’) because they can’t think outside the box, it’s really sad!

Itola Author

is an Attorney and Entrepreneur from the Silicon Valley.
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