Targeting Nerds On Super Bowl Sunday

Published by • February 1st, 2008 RSS News Feed

Computer geeks everywhere can rejoice, this year is your year! Domino’s Pizza created

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a website that allows obsessions to extend beyond the pigskin atmosphere. The new Domino’s tracker system allows users to track the status of their order.

From USA Today:

Domino’s claims the system is accurate to within 40 seconds, regardless of whether you placed your order online or by phone. The only thing that won’t be tracked is the actual journey of the pizza from the store to your house, but Domino’s will give you the exact time your pizza left the store.

Honestly, with the resources of a large corporation, tracking pizza and other delivery outlets can’t be far behind. Set up a network that tracks devices on all company vehicles and allow users to see the delivery online. That would be a nice marketing gimmick and whoever does it first will probably make a pretty buck off of the advertising campaign that follows.

Rival Pizza Hut is unimpressed. PizzaHut.com already provides an estimated time when customers will receive their orders, says Bob Kraut, vice president of marketing.

Way to try and take the wind out of their sails, Pizza Hut! You’re just jealous! On a side note, I don’t know that the technology is going to compensate for the ‘bleh’ pizza at their regular prices, but I guess for Super Bowl parties it really doesn’t matter.

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