Will the effectiveness of the ads drop with quality of commercials? Probably not. Part of the reason commercials during the Superbowl cost $2.7 million is because of the amount of eyeballs that are glued to the screen.

I agree that lower quality ads may be less effective, generally, but the fact is that the TV sets will stay on. It’s the Super Bowl, there are parties gathered everywhere and the occasional Bud commercial and ‘newcomer’ to the scene will be enough to keep consumers spending and marketers doing their thing.

This year was a record year for the super bowl in no small part thanks to the large markets involved and the shot at perfection or the perfect upset. If not for the recession that haunts our economy, I’d be willing to bet the farm that it would translate into record consumer spending.