Comments on: Online Ads - Wave of the Future? http://itola.com/business/online-ads-wave-of-the-future/ Information Technology and Business News from the heart of Silicon Valley Wed, 20 Aug 2008 16:27:33 +0000 http://wordpress.org/?v=2.6 By: Roundup Thursday for the Week of 3/23/08 | Jake Ruston's Personal Site http://itola.com/business/online-ads-wave-of-the-future/#comment-431 Roundup Thursday for the Week of 3/23/08 | Jake Ruston's Personal Site Mon, 31 Mar 2008 19:16:25 +0000 http://itola.com/business/online-ads-wave-of-the-future/#comment-431 [...] Tech News’ article examines the difficulty of online advertising. With a far lower retention rate than television ads and a much higher ignorance rate, the article [...] [...] Tech News’ article examines the difficulty of online advertising. With a far lower retention rate than television ads and a much higher ignorance rate, the article [...]

]]> By: Anonymous http://itola.com/business/online-ads-wave-of-the-future/#comment-271 Anonymous Thu, 14 Feb 2008 01:39:40 +0000 http://itola.com/business/online-ads-wave-of-the-future/#comment-271 uh, a lot of this is fluff but non the less I was with you until here: "Yes, Google and co. are making millions off of online ads. But where is that money coming from? It’s coming from corporations who don’t necessarily understand the web and feel that any advertising is good advertising." google is in a very special ad business and they dominate that market hands down because those ads DO WORK, the ads that rely on brand awareness, a constantly ever more lucrative segment is the ground in which things are yet unsettled. If thats the point you were making then Yahoo or AOL would have been a better example in this case. uh, a lot of this is fluff but non the less I was with you until here:
“Yes, Google and co. are making millions off of online ads. But where is that money coming from? It’s coming from corporations who don’t necessarily understand the web and feel that any advertising is good advertising.”

google is in a very special ad business and they dominate that market hands down because those ads DO WORK, the ads that rely on brand awareness, a constantly ever more lucrative segment is the ground in which things are yet unsettled.

If thats the point you were making then Yahoo or AOL would have been a better example in this case.

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